How Theory is targeting the EU with Modexpress

In recent years, brands and retailers have been dealing with a lot of logistic changes, from being
confronted with customs and transportation difficulties due to Brexit, leading to serious delivery
delays, to the increased pressures on online shopping due to the pandemic. To assist with its
development in Europe, Theory has partnered with Modexpress to relocate its wholesale/retail
fulfilment services from the UK, to enhance its B2B and B2C supply chain.

To find out more about Theory’s logistics and fulfilment needs overseas, why it selected Modexpress
as its EU partner, and its aspirations for the brand in the region, we spoke to Nick Fox, head of
logistics – Europe at Theory.